Partner with the brand, engineering, news, and design teams to develop and publish marketing campaign pages. Develop SOP for SEO and marketing analytics teams to evaluate KPIs on existing content. Map customer journey across the digital experience and prepare content strategies in response to content gaps. Assist with the ideation, strategic development, and implementation of app store optimization initiatives. Establish a working content calendar to promote DEI, and community growth and target thought leaders and potential service users.

Serve as the primary point of contact for launching pages in response to urgent crises, as well as editing, and monitoring banners on the GoFundMe homepage. Collaborate with the product team and global regional country managers to ensure translated content is aligned with English versions for marketing pages and app store listings. Collaborate with cross-functional teams to implement WordPress content maintenance requests.

Develop strategies for and manage digital marketing campaigns including monitoring ad spend and report on KPIs. Implement lead generation initiatives for targeted audiences. Promote programs, services, fundraising events and ongoing philanthropic initiatives through paid advertising and social media.

Update website and optimize performance. Maintain social media presence. Coordinate internal agency communications. Assist with production of virtual events including agency "town hall" meetings, ceremonies and fundraisers.

Responsible for the development and management of all digital and traditional advertising campaigns including media buying, photography, design and performance ROI reporting. Structured dealer, end-user and press network communications including pricing updates, event invitations and product launches. Regularly tasked with producing marketing materials, monitoring and updating the company website, implementing sales promotions and elevating social media presence.

Assured that all messaging was consistent with branding and accurately reached the intended target market. Monitored Salesforce marketplace implementation as well as Microsoft Dynamics and Sage. Managed the production of targeted content creation including infographics and white papers. Worked closely with SEO & PPC campaign managers to identify site issues and improve search engine ranking.

Tasked with maintaining client communication and ensuring projects were completed within projected deadlines. Developed scope of work plans and revised contracts for all accounts. Managed a small team of SEO and web design professionals focused on improving web design, email blasts and other marketing materials. Provided support to senior developers with basic CMS creation and maintenance.

Proofread and edited copy for web and press releases. Created and branded Twitter and Facebook pages for all new clients. Assisted webmaster with the migration of client websites from traditional html websites to content management systems.